Paid Media Leadership
Senior management for Google, Meta, Amazon, and shopping campaigns, backed by the tracking and reporting discipline needed to make better budget decisions every week.
Platforms I Manage
Practical coverage across the channels ecommerce and growth teams actually need to manage together.
Google Ads
Search, Shopping, Display, Performance Max, and YouTube advertising
Meta Ads
Facebook and Instagram advertising for B2C and B2B
Amazon Advertising
Sponsored Products, Brands, and Display for e-commerce
Microsoft Ads
Bing and partner network advertising
LinkedIn Ads
B2B targeting and professional audience reach
Pinterest Ads
Visual discovery platform advertising
What You Get
Media buying works best when the account, the data, and the operating cadence are connected. This is execution plus the system around it.
- Campaign strategy tied to margin, CAC, LTV, and revenue
- Creative, audience, feed, and landing page testing
- Conversion tracking and attribution cleanup
- Weekly priority list instead of passive reporting
- Budget allocation across channels and funnel stages
- Measurement feedback loops that improve the account
Achieved for a B2C client over a five-year engagement through strategic campaign optimization
Ready to Make the Growth System Clearer?
Whether you need paid media leadership, better measurement, an automated reporting layer, or a sharper growth roadmap, let's map the highest-leverage next move.
Book a Strategy CallI take a limited number of new engagements each quarter.