Growth Marketer. AI Systems Builder. Both.
I've spent 15+ years running paid media for DTC brands and agencies — Google Ads, Meta, Amazon, the whole stack. Over the last year, I added something most marketers haven't: I started building the AI infrastructure layer underneath the media buying.
Not ChatGPT prompts. Production systems. A live AI agent running 24/7 on a remote server, connected to ad accounts, sending weekly briefs to my phone. Custom analytics apps. Automated decks. Proactive recommendations — the system surfaces opportunities and flags issues from historical patterns.
That's the edge I bring. Not just knowing what the data means — but building the systems that collect, process, and reason over it continuously.
Let's Work TogetherAreas of Expertise
From ad platforms to AI pipelines — the full stack for modern marketing ops.
How I Work
What you can expect when working with me.
You Get the Builder, Not the Presenter
I don't subcontract your work to junior staff. Every campaign, every system, every recommendation comes from me directly. When something breaks, I fix it. When an opportunity appears, I act on it.
Infrastructure Thinking
I think about marketing as systems, not tasks. That means building things that compound — data pipelines that get smarter over time, AI agents that work while you sleep, reporting that writes itself.
Proof Over Promises
Everything I pitch, I've already built. The AI agent? Running in production. The pacing deck system? Built. The Meta analytics tool? Public on GitHub. You're getting a practitioner, not a theorist.
Flexible Engagement
Paid media retainer. AI ops build + maintenance. Both. Project-based. I structure engagements around what actually moves the needle for your business.
My Background
I started in digital marketing before “growth hacking” was a term. Fifteen years of managing ad spend across Google, Meta, Amazon, and more — for DTC brands, agencies, and everything in between. I've delivered 11x revenue growth, 14x paid search revenue, and 7x organic revenue for clients over multi-year engagements.
The shift happened when I started building tools instead of just using them. A custom analytics dashboard for a client. An AI ad generator. A Shopify P&L app. A Google Shopping optimizer with AI title generation. Each one built with Claude API, Python, or TypeScript because the off-the-shelf tools weren't good enough.
Now I run a custom AI agent on a dedicated server — built with Python and Claude API, connected to Google Ads and Meta, running on a schedule and delivering performance summaries before I wake up. That's the same kind of system I build for agencies and brands that want to operate at this level.
If you're running paid media and wondering what the next 2 years of marketing ops looks like — this is it.
Ready to Build Your AI Ops Layer?
Whether you need someone to run your paid media, build your AI reporting infrastructure, or both — let's talk about what that looks like for your agency or brand.
Book a Free Strategy Call