Growth Operator. Marketing Systems Builder. Both.
I've spent 15+ years running paid media for DTC brands and agencies: Google Ads, Meta, Amazon, shopping, and the measurement work around them. Over time, the work expanded from managing accounts to building the systems that make those accounts easier to run.
That means custom analytics apps, Shopify P&L views, automated reporting decks, ad platform data pipelines, search reporting, and AI-assisted workflows that help teams see what changed and what to do next.
The edge is not just reading the numbers. It is building a better operating layer around the numbers so marketing teams can move faster with less guesswork.
Founder
Dustin Thompson
Growth Operator & Marketing Systems Builder
15+ years in paid media and measurement — now building the systems that make growth teams faster.
Connect on LinkedInAreas of Expertise
From ad platforms to analytics pipelines, the practical stack for modern growth teams.
How I Work
What you can expect when working with me.
You Get the Builder, Not the Presenter
I don't subcontract your work to junior staff. Every campaign, every system, every recommendation comes from me directly. When something breaks, I fix it. When an opportunity appears, I act on it.
Infrastructure Thinking
I think about marketing as systems, not tasks. That means building things that compound: cleaner data, better dashboards, repeatable reporting, and workflows that make action easier.
Proof Over Promises
Everything I pitch is grounded in work I have already built: campaign analyzers, dashboards, reporting pipelines, AI-assisted workflows, and ecommerce analytics tools.
Flexible Engagement
Paid media retainer, measurement build, intelligence system, advisory, or a combination. I structure engagements around what actually moves the needle.
My Background
I started in digital marketing before “growth hacking” was a term. Fifteen years of managing ad spend across Google, Meta, Amazon, and more — for DTC brands, agencies, and everything in between. I've delivered 11x revenue growth, 14x paid search revenue, and 7x organic revenue for clients over multi-year engagements.
The shift happened when I started building tools instead of just using them. A custom analytics dashboard for a client. An AI-assisted ad generator. A Shopify P&L app. A Google Shopping optimizer with product-title workflows. Each one built because the off-the-shelf tools were not good enough for the actual operating problem.
Now the work combines senior growth judgment with the ability to build the reporting, automation, and intelligence layer around it. That is the same kind of system I build for agencies and brands that want to operate with more clarity.
If you are running paid media and wondering how the next stage of marketing ops should work, 2020tek is built for that conversation.
Ready to Make the Growth System Clearer?
Whether you need paid media leadership, better measurement, an automated reporting layer, or a sharper growth roadmap, let's map the highest-leverage next move.
Book a Strategy CallI take a limited number of new engagements each quarter.