Media, Measurement, and Marketing Intelligence
2020tek helps growth teams turn fragmented ads, analytics, SEO, and reporting work into a clearer operating system.
Book a Strategy CallSenior paid media management for ecommerce brands and agencies that need clearer decisions, not more dashboard noise. Campaign strategy, execution, tracking, and weekly action plans stay connected.
What's included:
- •Google Ads: Search, Shopping, Performance Max, YouTube
- •Meta Ads: Facebook, Instagram, creative testing, catalog campaigns
- •Amazon Advertising
- •Microsoft/Bing Ads
- •Conversion tracking, GA4, and feed-quality feedback loops
- •Weekly optimization priorities tied to margin, CAC, and revenue
AI workflows that connect ad platforms, Shopify, spreadsheets, and meeting notes into useful operating signals: briefs, pacing decks, anomaly alerts, and recommendations your team can trust.
What's included:
- •Automated performance briefs for Slack, email, or messaging
- •Generated decks, docs, and sheets from live data
- •Call transcription to action item pipelines
- •Custom data pipelines (Meta, Google, Shopify)
- •Anomaly detection and campaign opportunity queues
- •Private infrastructure options for sensitive client data
From GA4 and conversion tracking to custom P&L dashboards and media performance views, I build the measurement layer that lets teams move with confidence.
What's included:
- •Google Analytics 4 setup & optimization
- •Custom Shopify analytics (P&L, CAC, LTV)
- •Media, margin, and customer cohort dashboards
- •Attribution modeling
- •Multi-channel performance reporting
- •Automated reporting pipelines
SEO support that fits the rest of the growth system: technical audits, content prioritization, internal linking, Search Console reporting, and organic performance dashboards.
What's included:
- •Technical SEO audits and cleanup plans
- •Keyword and content opportunity mapping
- •Search Console and GA4 performance reporting
- •On-page optimization and internal linking
- •Content briefs grounded in conversion intent
- •Organic growth dashboards tied to revenue
Audit the current stack, identify the highest-leverage moves, and turn scattered marketing activity into an operating system your team can run every week.
What's included:
- •Marketing stack and workflow audit
- •Measurement and automation roadmap
- •Channel strategy and budget allocation
- •Competitive analysis
- •Agency or in-house team operating cadence
- •Tool selection and implementation planning
Bespoke software for marketing teams: internal tools, dashboards, web apps, API integrations, and end-to-end automations that replace spreadsheets and manual handoffs with systems that just run.
What's included:
- •Custom internal tools, dashboards, and web apps
- •API integrations across your marketing stack
- •Workflow automations that remove manual steps
- •Shopify apps and storefront customizations
- •Scheduled jobs, alerts, and data syncs
- •Built, deployed, and maintained as needs evolve
How We Work Together
A practical path from scattered marketing activity to a tighter weekly decision loop.
Discovery Call
We clarify the business model, growth targets, current channels, reporting pain, and where decisions are getting stuck.
Audit & Analysis
I review campaigns, tracking, dashboards, feeds, creative flow, and team workflows to find the most useful leverage points.
Strategy & System Design
We define the right mix of media management, measurement, automation, and operating cadence for the next stage of growth.
Build & Launch
Campaign changes, data pipelines, dashboards, reporting templates, and delivery workflows get built and shipped.
Optimize & Iterate
The system gets tighter through testing, weekly priorities, cleaner data, and better decision loops.
Ready to Make the Growth System Clearer?
Whether you need paid media leadership, better measurement, an automated reporting layer, or a sharper growth roadmap, let's map the highest-leverage next move.
Book a Strategy CallI take a limited number of new engagements each quarter.